
Bridging finance and technology
Absolute Broking Private Limited is building an efficient ecosystem for diverse financial transactions — broking, wealth and distribution — for retail and HNI clients across B2C and B2B.
Founded in 2023, built for what's next
Founded on 25 October 2023 by visionary entrepreneur Mr. PM Gurudas, in collaboration with tech-savvy finance professionals Mr. Karthik KS and Mr. Karthikeyan D, Absolute Broking Private Limited (ABPL) is reshaping the finance and technology landscape.
Starting operations from PMG's Shridevi Park office, ABPL quickly gained momentum — securing AMFI registration, SEBI registration as a stock broker, and membership with BSE, NSE and NSDL as a Depository Participant, before moving to a dedicated corporate office in T. Nagar, Chennai.
Our mission
Our mission is to seamlessly bridge the gap between finance and technology, creating an efficient ecosystem for diverse financial transactions. We offer a comprehensive suite of services — Equity, Commodity and Currency broking, along with the distribution of Mutual Funds, PMS, AIF, Fixed Income products, Loans and Insurance — for both retail and HNI clients across our B2C and B2B channels.
ABPL is deeply committed to digital transformation within the Indian financial sector. Our dedication to innovation and a strong customer-centric approach is establishing us as a trailblazer — continuously exploring advanced technologies, expanding our product offerings and redefining how individuals and businesses engage with financial services.
Meet our Directors
The people steering Absolute Broking's vision, governance and growth.





Key Management
The team turning strategy into everyday execution for our clients.





Our core values
The principles that guide every decision we make — the bedrock of our commitment to clients, our team and the markets we serve.
Client-Centricity
Your success is our priority: We empower clients to reach their financial goals — we listen, understand and tailor our services to your needs.
Building trust: We build long-term relationships on honesty, transparency and consistent performance.
Integrity & Ethics
Unwavering honesty: We operate to the highest standards of integrity — fair, truthful and transparent in every dealing.
Ethical conduct: We follow strict ethical guidelines, prioritising your interests and maintaining confidentiality.
Innovation & Technology
Driving progress: We leverage cutting-edge technology for advanced, efficient and user-friendly trading and investment tools.
Future-ready: We adapt to stay ahead of market trends so clients have the tools and insights to thrive.
Excellence & Expertise
Exceptional service: A superior client experience through robust platforms, accurate information and prompt support.
Knowledge & skill: Experienced professionals with deep market knowledge and a passion for finance.
Responsibility & Accountability
Ownership: We take full responsibility for our actions and commitments to clients and stakeholders.
Prudent management: Responsible practices that safeguard client assets and support the wider financial ecosystem.
Growth & Empowerment
Continuous learning: A culture of learning and development so our team can deliver the best service.
Empowering investors: We democratise access to markets, giving every individual the tools to invest with confidence.
Grow with a partner built for clarity.
Open a demat & trading account with a SEBI-registered broker, or talk to our team about wealth, PMS and distribution.